Latest News


AHDB Launch ‘Ordinary Food is Good Enough’

Issued 31 January 2020

At Food Matters Live in November 2019 the Agriculture and Horticulture Development Board (AHDB) launched the ‘Food Advisory Board’ (FAB). The FAB’s aim is to cut through the mixed, confusing and unproven messages about food in the media by giving sound independent and evidenced-based advice.

FAB has today launched a campaign called ‘Ordinary Food is Good Enough’. #OrdinaryFood raises awareness of the unproven, mixed messaged that people are exposed to everyday and promotes eating simple, everyday food for a healthy and balanced diet.

For more information visit the website and watch the short video: