Vision and Mission

The PPA acts to preserve and enhance the reputation of processed potato products. The Association identifies current best practice and innovation opportunities across the supply chain, from field, to factory, to fork, to ensure the UK industry is competitive and sustainable.

Vision:

A world‐leading potato processing industry that is technologically advanced, socially & environmentally responsible, competitive and sustainable.

Mission:

To communicate our industry’s values and concerns to the government, regulators, stakeholders and consumers. To discover innovation opportunities and drive progress.

The PPA’s role:

Is to promote and protect the interests, values and concerns of its members, representing the views of the sector to Government and relevant stakeholder organisations in the UK and the EU. This strategy seeks to help members address the challenges facing the sector.